The most important requirement for effective marketing is TRUST.
Don’t think what’s the cheapest way to do it or what’s the fastest way to do it… Think what’s the most amazing way to do it.
What is advertising if not a way to show others the experience they, too, can have?
The best marketing doesn’t feel like marketing.
There is nothing worse than a sharp image of a fuzzy concept.
Make it simple, but significant.
Telling a story is not about showing off, it’s about sharing who we are.
Don’t deliver a product. Deliver an experience.
Without strategy content is just stuff, and the world has enough stuff.
Creativity is formless, shapeless like water, inspiration is the container.
Ideas are like a box of chocolate…
Creativity without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’
Your Brand is what other people say about you when you’re not in the room.”
– Jeff Bezos
Ok, I’m ready to give a great quote. When do we start recording?
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
How you do anything is how you do everything.