The most important requirement for effective marketing is TRUST.
Don’t think what’s the cheapest way to do it or what’s the fastest way to do it… Think what’s the most amazing way to do it.
What is advertising if not a way to show others the experience they, too, can have?
The best marketing doesn’t feel like marketing.
There is nothing worse than a sharp image of a fuzzy concept.
Make it simple, but significant.
Telling a story is not about showing off, it’s about sharing who we are.
The job is not to catch up to the status quo – the job is to invent the status quo
Good design is obvious. Great design is transparent.
Don’t deliver a product. Deliver an experience.
Without strategy content is just stuff, and the world has enough stuff.
Creativity is formless, shapeless like water, inspiration is the container.
A business without advertising is like winking at someone in the dark. You know what you’re doing, but nobody else does.
It’s not about the budget, it’s about the idea
Ideas are like a box of chocolate…
Creativity without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’
Your Brand is what other people say about you when you’re not in the room.” – Jeff Bezos