Hello Shawn!
Below is a quick overview of who we are and how we can support your business goals in 2025. We specialize in helping restaurants like Pieology with market-specific campaigns, franchisee activation, local media, and content agility.
Hello Shawn!
Below is a quick overview of who we are and how we can support your business goals in 2025. We specialize in helping restaurants like Pieology with market-specific campaigns, franchisee activation, local media, and content agility.
Support for Pieology
| What We See | What It Means for Pieology | How Brandtailers Can Help |
|---|---|---|
| Decline in media/press visibility since 2022 | Reduced brand awareness and media momentum | Relaunch attention-getting organic content and digital campaigns to re-establish relevance and reach |
| Social media engagement appears stagnant | Low organic connection with Gen Z / Millennial audiences | Boost engagement through humorous short-form video, meme content, and influencer partnerships |
| Menu innovation not clearly promoted | Guests may not perceive variety or craveability | Launch crave-driven digital ad creative highlighting signature/custom items |
| Competing brands like Blaze & MOD dominate share of voice | Pieology risks being a “quiet middle-tier” player | Differentiate with bold positioning and lifestyle brand voice (e.g., “pizza with personality”) |
| No known loyalty program or app push | Missed retention and 1st-party data opportunities | Develop a digital acquisition + loyalty campaign tied to mobile or CRM |
Support for Pieology
At Brandtailers, we specialize in helping fast-growing restaurant brands like Pieology scale with precision and impact. Whether you’re opening new locations or looking to build deeper guest loyalty, we offer the tools and expertise to drive results:
-
A specialized tactical partner offering nimble, local campaign execution
-
Content production support for faster-turn Reels, LTO promos, or youth-targeted assets
-
Franchise field marketing partner helping franchisees personalize campaigns within brand guardrails
Our Tools, Your Advantage
At Brandtailers, we invest in powerful marketing technology so you don’t have to. From real-world mobility data to behavioral targeting platforms, our stack is built to give brands like Pieology an edge; without adding costs or complexity to your team.
We use location intelligence and consumer behavior insights to find your next best guests—where they live, work, and dine—and what motivates them to walk through your doors. That means smarter market launches, better media buys, and hyper-local creative that feels personal to every neighborhood you serve.
Our Tools, Your Advantage
At Brandtailers, we invest in powerful marketing technology so you don’t have to. From real-world mobility data to behavioral targeting platforms, our stack is built to give brands like Pieology an edge; without adding costs or complexity to your team.
We use location intelligence and consumer behavior insights to find your next best guests—where they live, work, and dine—and what motivates them to walk through your doors. That means smarter market launches, better media buys, and hyper-local creative that feels personal to every neighborhood you serve.
Brandtailers Knowledge-Base AI
Measure Pieology against trial-and-error data from over 300 clients. Our Knowledge-Base AI compares your brand across 20+ key restaurant-specific touchpoints (from audience targeting to creative performance) and delivers statistically validated actions proven to drive real business outcomes.
Resources
Our Core Values
Client-Centric
Our philosophy merges restaurant marketing expertise with a deep commitment to our clients. We aim to be more than just a service provider; we strive to become an indispensable partner, redefining your expectations of collaboration.
Results Oriented
Our team is a cohesive unit of specialists committed to innovative solutions. The driving force behind our work is the real, tangible impact we create for our clients. Our priority is exceeding expectations and cultivating enduring partnerships rooted in trust and shared success.
Honesty
At our foundation lies a dedication to transparency. We don’t just tell you what you want to hear; we provide the full picture, including the challenges. Setbacks are embraced as chances for growth, driving us to refine our methods and achieve impactful outcomes.
Adaptability
We thrive on adaptability, seamlessly adjusting strategies to meet diverse challenges head-on. Whether facing tight deadlines, menu shifts, or emerging trends, we embrace every opportunity to innovate. We’re always ready to think on our feet and deliver outstanding results.
