We make it our responsibility to bring clients ideas they didn’t ask for, and to keep solving problems in new and different ways.
We will devote ourselves to continuously improving our craft.
We will not work with vendors and suppliers whose only purpose is to make a buck.
We will only work with clients who seek honest, objective input and who value people with spines.
We will be trusted stewards of our clients’ money, spending it as if it were our own.
We value honesty and candor in our advice to and from clients.
We will never think of our company as good enough, no matter how successful it becomes.
We work for all of our relationships to be characterized by genuine friendliness.
We will argue for what we believe in, but we won’t be jerks about it.
We believe that by allowing our staff a high degree of freedom, a superior working environment is possible.
We believe in hard work, but we will always support and defend our right to lead a balanced life.
We will pursue only clients who support our principles.