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Loyalty programs will quietly die
If guests need a calculator to understand the value, it’s already broken.
Instant gratification wins. Points math loses. Every time.
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AI creative will flood the market — and most of it will underperform
When everything looks “good enough,” taste becomes the differentiator.
Human judgment > infinite variations.
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Follower counts will stop mattering
Reach will come from moments, not audiences.
If your content can’t travel on its own, it won’t travel at all.
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“First-party data” will be exposed as mostly unusable data
Brands collected emails. Not intent.
Data without context will mislead more than it helps.
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Hyper-personalization will backfire
Consumers don’t want brands that know everything.
They want brands that understand when to show up and when not to.
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Attribution will get worse — and the smartest brands will stop pretending otherwise
The obsession with “perfect measurement” will fade.
Directional truth beats false precision.
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Performance marketing will cannibalize brands that don’t invest in demand creation
You can’t retarget your way out of irrelevance.
If no one cares, efficiency doesn’t matter.
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Marketing teams will look more like operators than campaign managers
AI will handle execution.
Humans will handle decisions, tradeoffs, and taste.
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Community will outperform CRM
Real relationships beat perfectly segmented lists — especially in low-trust economies.
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Restaurants that market like software companies will fail
Subscriptions, apps, automation — all useless without a reason to care.
Food still has to be emotional.
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The biggest competitive advantage will be clarity
Clear positioning. Clear offers. Clear signals.
Confusion is the most expensive line item on the P&L.
