What are the top services brands are outsourcing to agencies right now?
Based on a survey of 272 marketing decision-makers, Social Media ranks as the most outsourced service due to how time consuming management tends to be. And while revenue growth and ROI are the most common KPI used to measure agency performance, ROI is not the top priority for brands when working with agencies. Instead, brands value creativity (47%) most from agency partners, with ROI (39%) next and performance against goals (33%) following.
Insights from the article:
- The most common KPI used to evaluate agency performance is revenue growth (54%)
- The number one outsourced service is social media (due to it being a time-consuming area). As for what they want, surveys say brands value creativity (47%) most from agencies with ROI coming at 39% next and performance against goals at 33%.
- Brands value creativity (47%) most from agency partners
- The top reason that brands look for a new agency partner is due to lack of results with their current partner (54%). Close behind, many cite the need for new perspectives (49%) and expense (48%) as reasons for seeking a new partner.
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