Brand Strategy
How are we perceived by our target customers? What’s accurate? What’s not? What needs changed? What needs amplified? And how does this perception drive growth, differentiation, and loyalty?
That’s brand strategy.
It defines who the brand is, what it stands for, and how it consistently delivers on its promise across every touchpoint, from menu design to store layout to social media tone.
A strong brand strategy ensures that every decision—creative, operational, or customer-facing—is aligned with a clear identity and purpose.
WE NEED TO ANSWER:
WHY DO WE MATTER?
Often the most challenging aspect of brand strategy. Why do we matter? Why should someone CARE about us?
WHAT PROMISES DO WE MAKE?
What is the emotional or practical value that our guests can expect from us every time they come in?
WHO ARE WE REALLY?
Who are we as a company, as a solution, and as a part of a larger community? And who gets to decide this?
HOW ARE WE DIFFERENT?
Our unique selling propositions. What are they, are they enough, are they defined, and do we believe in them?
Branding
We craft cohesive and memorable brand identities through strategic design and storytelling, ensuring consistency across all touchpoints to leave a lasting impression and foster brand loyalty.
Categories for Brand Positioning
The Anti-Brands
Be the Category Champion
Shared Values
David vs Goliath
Double Meaning/Attribute + Cause
All About Trial
Categories for Brand Positioning
The Anti-Brands
Be the Category Champion
Shared Values
David vs Goliath
Double Meaning/Attribute + Cause
All About Trial
BIG THINKING FOR CHALLENGER BRANDS
At Brandtailers, we specialize in helping mid-sized brands punch above their weight. We make local ambitious brands look national and compete shoulder-to-shoulder with category giants. It’s not about outspending—it’s about outsmarting!
SMARTER INSIGHTS, WITHOUT BIG BRAND PRICE TAGS
We bring the same powerful tools, research methods, and data sources that Fortune 500 brands use without the bloated costs. With 35+ years in the business and deep category expertise, we know how to get the right insights quickly, efficiently, and effectively. From competitive analysis to consumer trends, you’ll have access to a full suite of intelligence that informs every creative and media decision we make.
FULL-FUNNEL THINKING, UNIFIED EXECUTION
Some brands are challenged daily with multiple agencies across brand, creative, media and social, often leading to disconnected messages, and extra rounds of direction. With Brandtailers, you get one strategic partner who does it all, ensuring brand consistency, creative cohesion, and media that’s built to perform across the full customer journey.
Our Clients Say it Best
