What’s the Right CTV Frequency?
From Spray and Pray to Chase and Waste: The [...]
What % of Online Searches are for Brands?
Organic search traffic is becoming increasingly concentrated among a [...]
How to Build Better Audience Segments
Creating better audience segments outside of Meta’s (Facebook and [...]
Brandtailers Adds Amazon Prime to Media Network
Looking to advertise on Amazon Prime movies and TV [...]
What is Media Mix Modeling in 2024?
What is Media Mix Modeling and does it matter [...]