A personal note for Ivan Flores, Founder & CEO of Encinal Brands
You Built
Something Real.
Let's Make It
Undeniable.
36 years of restaurant marketing expertise. Zero hype. We work the same way you built Encinal Brands — no shortcuts, no vanity metrics, no over-promising. Just smart, steady growth backed by the best marketing infrastructure in Southern California.
"We're not looking to be the biggest. We want to do it right."
Ivan, we came across that quote and honestly — it's the same thing we tell our clients. After 36 years doing this, we've seen every type of agency relationship. The ones built on speed and noise always break down. The ones built on trust, product quality, and real measurement last.
At Brandtailers, we know that marketing brilliance transcends the boundaries of budget. For 36 years, our unwavering mission has been to empower smaller brands, enabling them to confidently compete with industry giants. We are committed to helping these brands not only grow but also strategically position themselves for successful outcomes. Our journey is about crafting innovative solutions that inspire success — proving that with Insanely Smart Ideas, any brand can shine brightly on the big stage.
That's the Encinal Brands story too. What you've built since 2013 — The Buffalo Spot, Mighty Birds, Blue Burro, Tacomasa — is exactly the kind of multi-brand portfolio that deserves to be known well beyond its current footprint. Encinal Brands is actively growing its Southern California presence right now. The marketing infrastructure you build today is what makes that growth stick — turning new locations into community institutions, not just new addresses.
Here's exactly what we'd bring to Encinal Brands.
Four Ways We
Move the Needle
Franchise Growth Marketing
You've proven the model works. Now it's about getting the right franchisees — and once they're open, driving traffic from day one. We've helped restaurant brands expand smartly across CA, AZ, NV, TX and beyond. We understand the difference between a franchise that opens and a franchise that thrives. We build both the brand infrastructure and the local market activation that makes that happen.
TV & Video Production
Buffalo Fries are visual. The steam, the sauce, the crunch — that's a 30-second spot that practically writes itself. We've produced TV commercials, CTV/streaming spots, and social video for restaurant brands from QSR to casual dining. We handle everything from concept to screen, and we know how to make comfort food look like the most irresistible thing someone's seen all day.
Hispanic Marketing Expertise
Ivan, you built Encinal Brands from a deeply personal connection to Mexican culture and cuisine. That story resonates — and it resonates most powerfully with the Hispanic community. We've spent 36 years developing bilingual and bicultural marketing strategies for restaurant brands across Southern California and Texas. We know how to speak to this audience authentically, not as a demographic checkbox, but as the core of your brand's identity.
Paid Media Intelligence
Every media dollar we spend is tracked back to guest visits and revenue — not impressions. We run programmatic media, geo-targeted digital, and CTV across the markets where your locations (or future locations) operate. We also specialize in Hispanic marketing, which — given your Southern California roots and expansion into TX — is a massive untapped growth channel for the Encinal portfolio.
The Product
Is Proven.
Now Scale It.
Across The Buffalo Spot, Mighty Birds, Blue Burro, and Tacomasa — Encinal Brands has built four genuinely differentiated concepts under one roof. That's rare. Most multi-brand operators are just accumulating flags. You've built brands that actually mean something to their guests.
In a chicken category getting louder by the month — Wingstop, Dave's Hot Chicken, BWW GO scaling aggressively — the Encinal portfolio needs a marketing partner who can serve all four brands with a unified strategy: one intelligence layer, consistent brand standards, and creative that's distinct per brand but efficient to produce.
We're not here to push you toward growth you're not ready for. We're here to make sure that when the next location opens — for any brand in the portfolio — the market already knows who you are before the doors open.
Food That
Looks As Good
As It Tastes.
Buffalo Fries are one of the most visually compelling foods in the QSR space. Saucy, stacked, impossible to scroll past. We've produced TV spots and video content for restaurant brands at every scale, and we know exactly how to capture the product quality you've built without it ever looking generic or overly produced.
We handle concept, scripting, production, and media placement — so you have one partner, not three. Everything stays on-brand, on-budget, and on-time.
Brands We've Grown
You're not our first challenger brand. You're the kind we love most — great product, loyal guests, a founder who actually cares. Here's who's trusted us with their growth.
Three Reasons
This Moment Matters
The Chicken Category Is Crowded and Getting Noisier
Every chain is going after the same chicken consumer. The brands that built a clear identity and strong marketing foundation now — before the noise peaks — will own the category for the next decade. Buffalo Fries is a differentiator. It just needs to be louder about it.
Your Next Locations Need a Brand That Precedes Them
You're still in the phase where many guests in your expansion markets have never heard of you. The marketing infrastructure you build right now is the bridge between "local cult favorite" and "regional powerhouse." That bridge takes time to build. Start now.
AI Is Changing How Guests Find Restaurants
When someone asks ChatGPT or Perplexity "best wings near me," the brands that show up are the ones who've been intentional about their digital footprint. We're one of the only restaurant agencies building this kind of AI-search visibility for our clients — and it's creating a window right now.
One Partner.
Four Brands.
At Brandtailers, we specialize in helping mid-sized brands punch above their weight. We make local ambitious brands look national and compete shoulder-to-shoulder with category giants. It's not about outspending — it's about outsmarting.
No pitch decks with stock photos. No "we'll get back to you with a proposal." Just a direct conversation about what Encinal Brands needs, what 36 years of restaurant marketing looks like in practice, and whether we're the right fit for each other — for the long game.
Brandtailers · 1501 Quail Street, Suite 210 · Newport Beach, CA 92660 · brandtailers.com