Fusion Tacos
Hi Perla!
We’ve identified key strengths, along with areas we believe could significantly enhance the Fusion Tacos brand.
We appreciate you taking the time to review our findings. While AI was used in our information gathering, all insights and recommendations were tailored by HUMANS at Brandtailers!
Brand Positioning
Strengths:
- Strong local identity
- Fusion offers both classic and inventive taco options, appealing to adventurous eaters and traditionalists
- Food photography on the site and social channels is appetizing, colorful, and feels homemade rather than overproduced
- Pricing, portions, and authenticity appeal to both working-class and foodie crowds
Ideas:
- Lean into New Mexican flavor, fusion + family/community roots
- Launch loyalty/rewards program
- Start “Meet the Maker” or “Behind the Taco” short video series featuring staff, chefs, customers
- Define what makes Fusion Tacos different from other concepts
- Adjust and resolve digital ad tracking/attribution for transparency
Today
Brand Assessment
Strong brand with a great story that lacks a clear message and voice
Market Assessment
Known for authentic, fusion Mexican tacos
Target Assessment
Missing out on a percentage of Millennials and Gen Z who may have strong devotion to similar brands
GTM Action Plan
Unknown
Tomorrow
Brand Assessment
Brand story has been clearly communicated and embraced among relevant guests
Market Assessment
Fusion Tacos is seen as a preferred brand that solves for much more than taco cravings
Target Assessment
Marketing efforts have broadened to a significantly larger audience
GTM Action Plan
TBD
Creative Concepts
1. Concept: “Fusion with a Soul”
Idea:
Play up the idea that Fusion Tacos isn’t just mixing flavors — it’s rooted in the heart and traditions of New Mexico.
Taglines:
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“Rooted in New Mexico. Rolled into Every Taco.”
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“Fusion with Flavor — and Soul.”
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“Where Tradition Takes a Delicious Twist.”
2. Concept: “Every Bite an Adventure”
Idea:
Highlight fusion as a journey — exciting, unexpected, craveable.
Taglines:
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“Tacos That Take You Places.”
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“Adventure Starts with a Bite.”
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“Bold Flavors. No Passport Needed.”
3. Concept: “Local. Loud. Legendary.”
Idea:
Own your New Mexico identity boldly — make Fusion Tacos the lively, loud flavor leaders of their respective communities.
Taglines:
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“Local Flavor. Loud and Proud.”
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“Born Here. Loved Everywhere.”
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“Spicing Up New Mexico — One Taco at a Time.”
Media Strategy
Digital- In-stream Video & STV
Mix of in-stream video and geo-targeted Streaming TV (STV) campaigns with a goal of driving in-restaurant foot traffic
Social – TikTok, Insta, Shorts
TikTok and YouTube Shorts; promote UGC and BTS content. Target L.A. audiences by neighborhood
