Your Next Guest is Hispanic
Hispanic consumers are one of the fastest-growing and most influential sources of U.S. spending power, especially in states like California where both the Hispanic population and the restaurant scene are significant. In a category this competitive, brands that treat Hispanic marketing as optional are handing share to the competition. Today’s Latino guests are young, working-age, family-oriented and actively looking for brands that recognize their culture and traditions when deciding where to dine.
General Market and Hispnaic, Together
Brandtailers is a restaurant-first agency that plans and executes both general market and Hispanic marketing from the same strategic core. Instead of juggling multiple partners, brands get one team that understands the category, the guest journey and the nuances of culture and language. The result is a single, coherent brand platform that flexes across English and Spanish without sacrificing consistency or efficiency.
How We Build Hispanic Restaurant Programs
Every Hispanic program starts with data—trade area, guest mix, spending power and media habits. From there, strategy and creative are developed for culture first, not “lift and shift” translations. Menus, offers and storytelling are shaped around family occasions, weekend rituals and bilingual realities at home, online and in-restaurant.
Hispanic Marketing Insights
In today’s economic climate, many brands are tightening their budgets, choosing to scale back marketing spend. For some, this means completely overlooking key growth segments—like the Hispanic market. But ignoring a demographic that represents 20% of the U.S. population, drives $3.2 trillion in GDP, and over-indexes on restaurant spending is a costly mistake.
Hispanic consumers are not only dining out more frequently but are spending more per trip than non-Hispanic consumers. Despite this, less than 4% of advertising dollars are directed toward Hispanic-targeted efforts. This disconnect means brands are missing out on untapped revenue opportunities and the chance to forge genuine connections with a loyal and growing audience.
Our Core Values
Client-Centric
Our philosophy merges restaurant marketing expertise with a deep commitment to our clients. We aim to be more than just a service provider; we strive to become an indispensable partner, redefining your expectations of collaboration.
Results Oriented
Our team is a cohesive unit of specialists committed to innovative solutions. The driving force behind our work is the real, tangible impact we create for our clients. Our priority is exceeding expectations and cultivating enduring partnerships rooted in trust and shared success.
Adaptability
We thrive on adaptability, seamlessly adjusting strategies to meet diverse challenges head-on. Whether facing tight deadlines, menu shifts, or emerging trends, we embrace every opportunity to innovate. We’re always ready to think on our feet and deliver outstanding results.
Honesty
At our foundation lies a dedication to transparency. We don’t just tell you what you want to hear; we provide the full picture, including the challenges. Setbacks are embraced as chances for growth, driving us to refine our methods and achieve impactful outcomes.
