Digital & Social Media

Brandtailers delivers media that performs by reaching the right audience through a smart mix of social, video, display, search, maps, and audio. With in-house programmatic buying, data-driven planning, premium inventory access, and agile optimization, we turn strategy into measurable growth.

Digital & Social Media

Brandtailers delivers media that performs by reaching the right audience through a smart mix of social, video, display, search, maps, and audio. With in-house programmatic buying, data-driven planning, premium inventory access, and agile optimization, we turn strategy into measurable growth.

Performance-Driven

We leverage comprehensive data analytics to inform our media buying strategies that enhance the effectiveness of our campaigns and drive better outcomes for our clients.

Attribution + Accountability

We take planning to the next level, utilizing proprietary data, client 1st party data, and industry knowledge to align media efforts with attribution models and measurable KPIs. 

Hands-On Ad Management

We prioritize a hands-on approach to daily paid ad management, actively overseeing and optimizing campaigns, ensuring that each decision is informed by human insight and market trends.

Built for Performance

At Brandtailers, we do more than buy media—we build momentum. Our paid media strategies are rooted in data, refined by experience, and executed directly by our in-house experts across platforms like Meta, Google, The Trade Desk, and more.

From precise audience targeting to real-time optimization, we focus every dollar on driving measurable growth. Whether it is boosting foot traffic, increasing sales, or expanding brand reach, our media is not just spent—it performs.

Infinity Loop Modeling

Customer journeys are no longer linear, predictable, or one-and-done. People discover, forget, revisit, compare, get distracted, come back, and maybe eventually buy. And then, ideally, they stick around.

That’s why modern marketers are trading the funnel for the infinity loop—a continuous, interconnected cycle that prioritizes awareness, engagement, conversion, loyalty, and advocacy as an ongoing process.

  • Blend Channels

  • Measure Smartly

  • Target Carefully

  • Stay Consistent

Our Strategic Digital Blueprint

Media Audit

Conduct a digital media audit to analyze the current state of a brand’s digital mix, identifying strengths, weaknesses, and areas for improvement to optimize performance and engagement

Media Mix Modeling

Develop an optimized media mix across demand-side platforms and Google that includes negotiated deals, guaranteed impressions, and a realistic forecast of your expected ROI

Planning & Execution

Activate the approved strategy & execute the media plan with full transparency, enabling flexible budgets and continuous, real-time campaign optimization across channels consistently

Analysis & Optimization

Provide real-time insights and recommendations based on performance, analyze trends, and make changes to the media plan as opportunities are identified

LOCATION-SPECIFIC MESSAGING

Target ads to users within a mile radius of each of your physical locations with location-specific messages. Location-specific offers and information create a relevant ad experience for users and help to increase conversions by location.

INCREMENTALITY TESTING

We test everything! By withholding ads from a control group, we can see what percentage of the audience converts without exposure. Subtracting this from the test group’s conversion rate reveals the media’s true incremental impact.

A/B TESTING & OPTIMIZATION

Drive growth through data-driven optimization, including A/B testing messaging, creative, and audiences and pivoting strategy with our results. Instead of reactive decisions, we leverage our data to fuel scalable and sustainable growth strategies.

LOOKALIKE-AUDIENCE PROSPECTING

Leveraging lookalike audiences remains one of the most effective ways to reach new customers. We enhance first-party data strategies to build and refine audience models that mirror your best-performing customers, improving scale and precision across campaigns.

INTEREST-BASED PROSPECTING

Expand your reach by targeting closely aligned interest groups across channels. Our strategy, always driven by customer insights and enriched with first-party data, engages individuals who are most likely to share an affinity for your brand and convert into loyal customers.

RETARGETING

We take a privacy-first approach to all retargeting and engage active customers in personalized conversations with tailored content and value propositions. Our approach delivers varied content based on users’ origins, be it from your website or social platforms.