Before we get started we always do a DEEP DIVE into our client’s existing brand, customers, strategy, and goals. Here are the top ten questions we tend to ask new clients:
- What CRM is being used to collect customer data?
- What POS system is being used and is it being used effectively?
- What resources are you currently using to draw insights?
- Have you done any customer surveys or persona development?
- Are you working with a creative agency or do you have an in-house designer who helps with creative?
- What kind of data has historically informed your creative direction?
- What does your current marketing mix look like?
- Have you performed any kind of regression analysis to determine if your ad spend is generating sales growth?
- Can we get access to your per-location sales over the last year with a breakdown of in-store, online, and 3rd party delivery revenue?
- What are your main KPIs and growth plans?
After we’ve done our due diligence, Brandtailers’ Full-Service approach looks like this:
Step 1: Research & Planning
- Customer Research, Surveys, User Data Collection, and Guest Analysis
- Company/Employee Insights
- Competitive, Gap, and Existing Media Mix Analysis
- CRM Analysis and Insights
- Audience Development and Segmentation
- Creative Messaging & Strategy
- Media Mix Modeling and Budgeting
- 1st Party Data Strategy
Step 2: Execution
- Rebranding or Brand Optimization based on Research
- Creative Execution
- Media Channel Onboarding
- Business Listing Optimization
- Tech Stack Integration
- CRM, POS, Website, Media Platform and Reporting Integration
Step 3: Growth Management
- Campaign Launches and Media Management
- NSO Strategies and Management
- Daily Campaign Optimizations
- Real-Time Analysis and Message Refinement
- Social Listening
- Real-Time Reporting
- Per-Location Measurement
- Foot Traffic Attribution
- Online Sales Measurement